Our Story

About us

A shared vision of Regeneration

The AXO Method was born from the shared journey of Guillaume and Charlotte, a couple who have grown together personally and professionally for nearly two decades.

Guillaume’s career began in clinical practice, where he studied rehabilitation sciences and manual therapy in France. Over time, he observed how systemic inflammation was central to many of the health challenges his clients faced, from stress and fatigue to chronic discomfort. He became convinced that massage and bodywork could do far more than provide short-term relief, they could be tools for true recovery and prevention.

Charlotte built her career in marketing and corporate culture, working across Europe to help companies create stronger, healthier teams. During the Covid-19 pandemic, she saw first-hand how stress and burnout were affecting organisations. When Guillaume shared his vision of a new method that could transform wellness, she knew her skills could help bring it to life.

They decided to take a leap together. Guillaume developed and refined the treatment, building on years of research and practice, while Charlotte shaped the brand and business strategy. After dedicating themselves fully to the project, AXO Method emerged: a unique wellness framework designed to reduce inflammation, enhance recovery, and promote resilience.

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The story behind the name

The name AXO carries two layers of meaning.

First, it was inspired by the axolotl, an extraordinary creature renowned for its ability to regenerate. Just as the axolotl restores and renews itself, the AXO Method is designed to help the body recover, reduce inflammation, and regain balance.

Second, the word AXO connects to the ancient linguistic roots of alignment. Both “axis” and the prefix “axo-” come from a Proto-Indo-European root, meaning “axle” or “axis”. In Latin it became axis, and in Greek áxōn, later used in modern science to describe the axon, the pathway through which nerve signals travel.

For us, AXO symbolises both realignment and regeneration. It represents the body’s ability to restore its natural axis, bringing structure, energy, and resilience back into balance.

OUR NETWORK OF THERAPISTS BOOK A SESSION WITH OUR FOUNDER

Guillaume Guibordeau

Co-founder and lead therapist

Guillaume Guibordeau, Co-founder and Chief Executive Officer of the AXO Method, is the visionary architect behind the organisation’s revolutionary therapeutic approach. Combining his expertise in blood circulation and exercise physiology, he has developed a unique methodology that transforms traditional wellness practices. Guillaume’s dedication to continuous innovation and research drives AXO’s evolution, while his leadership ensures the method’s excellence across our international network of practitioners.

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Charlotte Guibordeau

Co-founder and fractional COO

Charlotte Goizet, Co-founder and Chief Operating Officer of the AXO Method, leads the organisation’s strategic development and partnership initiatives. She masterfully oversees AXO’s international network of certified therapists while fostering key corporate relationships. Charlotte’s strategic vision ensures the delivery of excellence across all operations, from therapist development to business partnerships. Her leadership has been instrumental in establishing AXO’s presence across major European and Middle Eastern locations.

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our network of therapists

The AXO Method takes pride in its collaborative network of over 30 therapists who support each other both individually and collectively. Within this community, therapists are free to exchange their knowledge, feedback, questions, and ideas for improvement. This all contributes to the continuous enhancement of the treatment. The AXO Method aims to be collaborative and evolving: therapists work together to provide the highest level of care and stay at the forefront of anatomical and physiological advances.

This collective effort ensures that our clients receive optimal care delivered by a team of passionate professionals who continuously strive for excellence.