Awards & recognition
The Attracta Beauty Awards
The Attracta Beauty Awards are a prestigious and independent awards programme established in 2015 by renowned make-up artist Attracta Courtney. Distinguished by their “Slow Beauty” philosophy, the awards prioritise quality, efficacy, and ethical standards over fleeting trends.
Key features
Independent and unbiased – Unlike many beauty awards, the Attracta Beauty Awards do not accept sponsorship from beauty brands. This ensures that the judging process remains free from advertising or marketing influence.
Expert panel – A carefully selected panel of industry specialists, including editorial make-up artists, doctors, and professionals in hair, skin, and wellness, rigorously test and evaluate each product.
Emphasis on “Slow Beauty” – The awards highlight products and services that embody quality, thoughtful aesthetics, and longevity. This serves as a deliberate counterbalance to “Fast Beauty” and its focus on quick, disposable trends.
Comprehensive judging criteria – Products are assessed on their effectiveness, sustainability, packaging, usability, and innovation. Every product must demonstrate proven results and be underpinned by science.
Haute-Beauty Awards Ceremony – The top ten highest-scoring winners are invited to an exclusive, high-end awards ceremony each July, where they receive the coveted Haute-Beauty Award Certificate.
Winning an Attracta Beauty Award is a significant achievement for both brands and professionals in the beauty industry. Highly trusted by consumers and insiders alike, the awards signify that a product has been independently evaluated and endorsed by genuine experts. This recognition not only strengthens a brand’s reputation but also opens doors to new opportunities for growth and expansion.
CPD Registration
Continuing Professional Development (CPD) is an internationally recognised system of learning designed to ensure professionals continue to improve and update their skills throughout their careers. Completing CPD-accredited training demonstrates a commitment to excellence and provides professionals with the knowledge and credentials to stay ahead in their field.
For therapists and wellness professionals, CPD ensures that training is structured, evidence-based, and aligned with recognised professional standards.
Why CPD Accreditation Matters
Becoming CPD-registered is a mark of quality, credibility, and trust. For AXO Method, it means:
Professional recognition – Therapists who complete AXO Method training will earn CPD points, strengthening their professional portfolio and enhancing their career progression.
Credibility and trust – CPD accreditation signals that our training is evidence-based, carefully structured, and aligned with professional standards recognised across industries.
Commitment to excellence – It demonstrates that AXO Method is not only a wellness method, but also a rigorous professional framework that raises standards in the industry.
Global relevance – CPD is recognised internationally, positioning our training for therapists and partners around the world.
Can CPD Training Be Funded?
Yes. In the UK, being CPD-accredited can make training more accessible by opening doors to funding or reimbursement schemes. For example:
NHS and Healthcare Professionals – Many nursing and allied health staff can apply for CPD grants (often up to £333 per course), funded via NHS trusts or local training hubs. These require approval from managers and formal enrolment.
Adult Social Care Employers – Employers can access funding for staff training through schemes such as the Learning and Development Support Scheme (LDSS). In these cases, the employer applies for reimbursement after training is completed.
Industry-Specific Grants – Certain sectors, such as fitness and wellbeing, have grant bodies (e.g. EMD UK) that subsidise up to 65% of recognised CPD courses for eligible professionals.
Self-Employed Professionals – For self-employed therapists, CPD-accredited training can often be claimed as a tax-deductible business expense.
Who Can Apply for Support?
Employers – Most schemes (NHS, social care, hospitality) require the employer to apply for funding on behalf of their staff.
Individuals – Some industry-led schemes allow individuals to apply directly, particularly in fitness, wellbeing, or instructor roles.
Self-Employed Therapists – Can claim CPD training as a deductible business expense or, in some cases, apply for partial funding directly.
If you are considering AXO Method training, we encourage you to:
English (UK) 
Français