About us
meet the founders
Guillaume GUIBORDEAU
Co-Founder and CEO
Guillaume Guibordeau, Co-founder and Chief Executive Officer of the AXO Method, is the visionary architect behind the organisation’s revolutionary therapeutic approach. Combining his expertise in blood circulation and exercise physiology, he has developed a unique methodology that transforms traditional wellness practices. Guillaume’s dedication to continuous innovation and research drives AXO’s evolution, while his leadership ensures the method’s excellence across our international network of practitioners.
Charlotte Goizet
Co-Founder and COO
Charlotte Goizet, Co-founder and Chief Operating Officer of the AXO Method, leads the organisation’s strategic development and partnership initiatives. She masterfully oversees AXO’s international network of certified therapists while fostering key corporate relationships. Charlotte’s strategic vision ensures the delivery of excellence across all operations, from therapist development to business partnerships. Her leadership has been instrumental in establishing AXO’s presence across major European and Middle Eastern locations.
our ethos
AXO stands for regeneration, empowerment, and transformation. At our core, we believe that wellness is more than a destination—it’s a journey of self-discovery and renewal. We honour the connection between body and mind through precision, innovation, and care, fostering an inclusive and empowering community. With every touch, technique, and interaction, AXO reflects the harmony of science and artistry, delivering experiences that restore balance, inspire growth, and create lasting change.
our mission
To empower individuals and communities by delivering innovative, science-driven wellness experiences that regenerate the body, restore the mind, and elevate the spirit. Through our curated offerings, personalised solutions, and a commitment to excellence, AXO inspires clients to reconnect with their innate strength and embrace holistic well-being in a way that is both luxurious and accessible.
our vision
To redefine luxury wellness by creating a global community rooted in transformative care, cutting-edge innovation, and intentional connection. We envision AXO as the gold standard for regenerative wellness, leading with science-backed solutions and inclusive practices, inspiring individuals to thrive, heal, and grow in every aspect of life.
our purpose
At AXO, we exist to create a world where wellness is not just a service but a deeply transformative experience. Guided by our commitment to scientific precision, empathetic care, and community connection, we aim to bridge the gap between modern innovation and timeless healing practices. Our purpose is to empower every individual we touch to rediscover their potential, build resilience, and thrive as the best version of themselves—while building a future where luxury wellness leaves a meaningful and lasting impact.
our core values
Scientific Excellence
At the heart of the AXO Method lies an unwavering commitment to scientific precision and evidence-based practice. Our approach uncovers the deeper patterns of health and wellness within each individual. Drawing inspiration from nature’s most remarkable regenerative capabilities, we combine rigorous research with innovative techniques to deliver measurable, transformative results. Every protocol, movement, and treatment is grounded in scientific understanding, ensuring that our luxury wellness experience is as effective as it is exceptional.
Comprehensive Well-being
We understand that true wellness emerges from the harmonious interaction between body and mind. Our approach transcends traditional boundaries, recognising that physical health and mental well-being are inextricably linked. Through mindful touch, scientifically-proven techniques, and a deep understanding of the body’s natural systems, we create transformative experiences that nurture the whole person. This holistic philosophy ensures that every AXO treatment contributes to both immediate relief and long-term vitality.
continuous evolution
Like the dynamic systems we treat, the AXO Method is in constant evolution. We remain at the forefront of wellness innovation through ongoing research, development, and adaptation of our techniques. Our commitment to growth extends beyond our treatments to encompass digital transformation through the AXO Connect app, continuous professional development of our therapists, and the constant refinement of our methods. This dedication to progress ensures that we consistently deliver cutting-edge solutions whilst honoring time-tested wisdom.
empathetic professionalism
The AXO Method represents the perfect balance of clinical excellence and genuine human connection. Our highly-trained therapists combine technical mastery with intuitive understanding, creating an environment where professional expertise meets compassionate care. We listen deeply, respond thoughtfully, and tailor each interaction to meet the unique needs of our clients. This empathetic approach ensures that every treatment is not just technically precise but also deeply supportive and personally meaningful.
Collaborative Innovation
We believe that the future of wellness lies in the power of collective expertise. The AXO Method thrives on collaboration—between therapists, wellness experts, and clients—creating a dynamic ecosystem of knowledge and innovation. Through our network of skilled practitioners and partnerships with leading wellness institutions, we foster an environment of shared learning and continuous improvement. This collaborative spirit drives our ability to pioneer new approaches and expand the boundaries of what’s possible in luxury wellness.
luxury wellness
At AXO, luxury is defined by the seamless integration of scientific excellence, personalised attention, and exceptional results. Every aspect of our service—from our carefully curated environments to our precisely executed treatments—reflects our commitment to delivering premium experiences that transform. We believe that true luxury in wellness lies not just in the sophistication of our approach, but in the lasting impact we create in our clients’ lives.
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